Hello & Welcome!

I am a proven UX leader, offering fresh insight and a passion for innovation. I have 15+ years of experience and have a successful track record in planning, designing, developing, and managing digital-related products, projects, and teams.

I hold an MIT Certification in AI Design and am keen on deepening my expertise in AI/ML solutions, given their fascinating potential to revolutionize design. I'm excited about the prospect of harnessing AI as a potent tool for design innovation in my upcoming projects.

As a UX mentor, I guide UX and creative professionals towards career success, enhancing their skills with personalized programs and leveraging my UX design experience to overcome obstacles. My advice and industry insights help mentees thrive.

Larry-profile-pic2e

Latest work

Thanks to my experience working with leading professionals in the design, engineering, and product disciplines, I have gained a tremendous amount of wisdom and knowledge regarding user experience design, design thinking, design systems, and design operations. The projects below showcase my expertise, leadership, and ability to develop compelling user solutions. They also highlight how I bring together product management, engineering, and design teams to work cohesively to achieve goals and objectives.

My passion for utilizing design thinking to solve complex problems drives my approach to each solution I'm tasked with creating.

I have work with some brilliant and talented designers, product managers, engineering leaders, small business owners, and entrepreneurs.  With each experience I have gained a tremendous amount of wisdom and knowledge.  This started with my first job as a designer, where I helped a talented team at Fidelity Investments implement their first Intranet site.

I also worked as a freelance designer working for national agencies.  I gained a lot of success being the Creative Lead on national campaigns with major brands.  I later started my own successful digital creative agency, where I was Head of Design  for over 6 years. I was fortunate to work with clients like Amazon, Disney, Sony, and Canon.

I have spent years honing my craft as a designer in both visual design and user experience design. I thrive best in situations that allow me to draw on my years of experience utilzing a combination of visual and UX design with understanding the needs of the user. I am able to find impactful and relevant solutions by focusing on the user and ensuring the design best meets the objectives the product and user are trying to achieve.

Most recently I have been working with the talented people who have been creating some of the brilliant products in the software industry.  I enjoyed my journey this far, and I know another adventure awaits. See what some of those great people say about their experiences working with me over the years. I think that they would agree that I am a hard charging design lead with the strong interpersonal and technical skills needed to deliver outstanding solutions which meet, and surpass customer expectations.

I had the pleasure of working closely with Larry on several UX projects at UHG. He is an exceptionally talented UX professional who consistently brought creativity, precision, and a keen eye for detail to our team. I wholeheartedly recommend him for any UX-related position or project and am confident that he will continue to impress with his design expertise and collaborative spirit.
Varun Doe
Varun DoeDirector of Data & Analytics - United Healthcare
Larry was able to demonstrate his expertise in UX design and help build several web applications from 0 to 1. He was great at asking questions to get to the key requirement, was very good at helping us visualize and see things end to end, and provided fantastic suggestions from his vast experience as a UX designer.
Subbu Kuppahalli
Subbu KuppahalliDirector of Product Management - Optum Health
Beyond his outstanding technical skills, Larry's professionalism and kindness never wavered, making him a pleasure to manage and work with. He consistently sought more responsibilities, showcasing his commitment to both personal growth and the team's success. I wholeheartedly endorse Larry for any venture he chooses to undertake. His combination of technical expertise, leadership qualities, and team-oriented mindset will undoubtedly make him a valuable asset to any organization.
Filip Szymczak
Filip Szymczak Senior UX Manager - Optum Health
Larry is someone you can count on to get the job done in a way that brings in the content and design to a finished project that really turns heads and exclaims WOW from its customers. I would jump at the opportunity to work with Larry again!!
Troy Giles
Troy GilesChief of Staff Business Operations - PayPal
Larry is incredibly customer focused, made our user experiences beautiful, and was always looking for ways to improve our products. His implementation choices made it so that we could rapidly iterate on our user experiences, and he consistently brought forth new ideas and technology.
Wes Hummel
Wes HummelVice President, Site Reliability - PayPal
I consider Larry to be an expert in current digital/web best practices. Larry was able to successfully transform Healthways fitness business unit's online presence by gathering and analyzing business requirements and translating those requirements into game-changing digital strategies.
Renee Higgs
Renee HiggsDirector of Product Marketing - Healthways
Larry combined the imagination of a visionary and the practicality of a tactician to create Tivity Health's first digital marketing capabilities. He introduced the inbound marketing funnel, marketing email apparatus, website functionality, and social media presence that would later grow to one of the most robust and respected marketing operations in the senior fitness and wellness space. The work I've carried on for the past eight years wouldn't exist without Larry.
Kiarash Zarezadeh
Kiarash ZarezadehDigital Marketing Director at Tivity Health
Larry has been reliable collaborator over the past 15+ years. He had been my Head of Design for web service delivery at ADOT. More recently he has been my first choice for UI/UX talent on website redesign and application modernization projects for various clients.
Steve West
Steve WestCIO - Arizona Department of Transportation
Larry is a fantastic collaborator and a true professional who I am extremely fortunate to work with. Larry understands that great UX starts long before visual design, and requires true connections between customers and the organization. More importantly, Larry is authentic and genuine, with years of experience,
Ben Poole
Ben PooleSenior Manager Research - PayPal
It is very clear that Larry cares about the customer - and challenges the team to think through thoroughly in that regard. Apart from the number of applications he helped craft for the organization, Larry set a path strategically for designing of customer-oriented workflows for the future.
Lavanya Venkiteswaran
Lavanya VenkiteswaranPrincipal TPM - Amazon
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Clients & Brands I have worked with

Case Studies

Learn more about the details

PayPal's B2B Enterprise Design System

Learn more about the requirements and vision that lead to a new approach to Design Operations and Design Systems.

View Case Study
Optum Product Office UX Research

Follow the research I led to help Optum Health’s Product Office refocus and retool their product catalog and B2B division website.

Furnished Upon Request

I have brought tangible results to early stage startups and well-know enterprise brands alike.

AREAS OF EXPERTISE

UX Research

My approach to UX research services utilize various methods to help teams find the right solutions and design products that meet their users’ expectations and deliver value to customers.

Product Design

Powerful product design makes your business unique and successful. Discovering your users' needs and pain points helps find solutions to their problems and design digital products they love to use.

Digital Strategy

Lead the problem-solving charge, helping to connect the dots between the needs, wants, and desires of the customer and the often elusive business, brand, and marketing goals of the company.

Design Operations

Identify standard methodologies and create corresponding process and standards to enable seamless design execution for product, engineering and design teams.

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