Company: Monday Motorbikes
Role: UX/UI design; Digital Strategy; eCommerce
Resources: Figma; After Effects; Shopify
Monday Motorbikes was born from a passion of riding and the love of the outdoors. Nothing compares to the happiness you feel when you find a secluded place to adventure in, a fun hill to ride on, and friends to enjoy your new experiences with. There are so many reasons to be out enjoying electric bikes. No matter what your adventure is going to be, we want your ride to be fast, fun, connected, and easy!
I partnered with the team at Fox Digital to help breath new life into the online presence for Monday Motorbikes. The goal was to create an elevated eCommerce experience, one that mirrors the elegance and power of their product, reflects the values of their brand, and elegantly blends content and products within an experience focused transactional funnel.
Creative Direction
To enhance the brand identity further, I combined the brightness and boldness of the brand with the colors and typography utilized to deliver the message about their products. I also worked with the team at Monday to ensure all the digital assets were powerful and expressed the movement of the brand.
Additionally, I created a digital strategy that would leverage their great products and the fresh younger audience they were seeking to engage with. This was done through the creation of stunning photography and videography of their products in action. I focused on designing several digital asset templates that matched their brand that would enable the production of stunning marketing assets for social, web and video consumption.
Customer Impressions
Because design, usability and content should work as a cohesive whole, we placed equal emphasis on the interface, creating a striking, visually appealing layout that features custom photography of Monday’s passionate customers and the excitement they have from riding.
The Results
Leading up to the launch of the new site, we used social media to pique interest and to communicate the upcoming changes to the brand. When the new site was unveiled, we maximized our reach online by augmenting traditional marketing efforts with strategic online advertising to drive customers to the site, leveraging specific plants that were popular and in-season.
As a result of the branding and website overhaul, Monday Motorbikes has matured into a successful online entity. The website has received many awards and accolades, and is now positioned among the top companies within their industry.
